evaluation and Redesign of the MARTA Ticket System
Downloadfinal project report.
objectives
* Evaluate the Metropolitan Atlanta Rapid Transport Authority (MARTA) system as it relates to the ticketing process.
* Offer an improved “blue sky” alternative design, without the constraints of financial feasibility or time.
Solution
Our new user-centric design simplifies the ticketing process by streamlining the most frequent tasks, providing timely feedback, logical grouping and generalizability across all similar systems in MARTA. These improvements should significantly reduce task time for both new and regular users, lessen the error rate and provide an overall positive experience. Design highlights are show here.
The new ticket is a flexible card equipped with a large two-sided display made of electronic paper. It shows contextual information including the number of rides left, ability to transfer, station alerts and even advertisements.
Ticket with illustrations:
The ticket machine was designed so that it could be used both in the station and on the bus so that users will only have to learn one system. It consisted of a touch-screen interface designed to accommodate users of varying cultures, ages and physical abilities.
New screen flow:
Watch video of kiosk at train station:
Kiosk on Train from Anya Kogan on Vimeo.
Watch video of kiosk on bus:
Kiosk on Bus from Anya Kogan on Vimeo.
Process
A thorough system analysis produced a series of deliverables. Evaluation highlights are shown here. More can be found in the full report.
Functional flow diagram for purchasing a ticket:
Task analysis table traveling on the train:
Operational sequence diagram:
